KALIA'S OBJECTIVES:

• Create an online presence
• Maintain and promote awareness of the brand

CREATIVE SOLUTION:

Core illustration: We created an illustration that is the core of the brand. Its style is used in all of Kalia's communication assets

Brand guidelines: cathytollet.com defined brand guidelines for Kalia's communication. Colours, typography, contrast & proportions, style of imagery etc... A document on Brand Guidelines was delivered in PDF format.

Website: cathytollet.com created a simple one page website for users to refer to. Visit kaliapartners.com

Stationary and other brand assets: We also created business cards, email signature, Power Point presentations in the brand style to create consistency in Kalia's communication strategy

Email campaign: An email campaign was sent out to announce the launch of the site and raise brand awareness

RESULTS:

• Over 123,000 visits at launch
• the gain of 2 new clients: Amazon and Hermes, French Fashion House
• new collaborations planned between cathytollet.com and kaliapartners.com